Triathlon doesn't build character it reveals it


about mazda


About Mazda

It takes a special kind of person to compete in such a testing sport – someone who takes performance seriously. So it’s no wonder Mazda have chosen to get behind triathlon in a big way.

As well as bringing you We Are Triathlon we’ve partnered with the British Triathlon Federation (BTF) to help run the Talent Identification (ID) Programme. Right now, Talent ID coaches are touring sports clubs throughout the UK to identify young people, aged 12 to 18, with talent and potential in the three triathlon disciplines. Those selected are being trained and nurtured to enable them to become the best of British talent. We also sponsor three of the hottest already-discovered talents – Tim Don, Hollie Avil and Olly Freeman.

We know that racing is the culmination of all the hard work triathletes put in, so we’re also sponsoring The Mazda London Triathlon, The Mazda Blenheim Triathlon and the Mazda National Ranking Series.

Read on to see our sponsorship in action or find out more about Mazda and triathlon at Mazda.co.uk

Recent News

Team Mazda

To demonstrate its commitment to the sport of triathlon, Mazda UK formed a team at the beginning of 2008 to enter into the Mazda Blenheim Triathlon (held on 7 and 8 June 2008) and the Mazda London Tri

Mazda Celebrates the ‘Heroes’ of the Mazda London Triathlon

Mazda Motors UK today announced that its first year as headline sponsor of the London Triathlon, the world’s largest swim-bike-run event, has been a huge success.

Mazda Recognises Success of Grass-Roots Triathlon Training Programme

Today Mazda announced the success of the young triathletes in its grass-roots triathlon training programme, run in partnership with the British Triathlon Federation (BTF), at the Mazda London Triathlo

Headline Sponsor Goes Extra Mile at the Mazda London Triathlon

In its first year as the headline sponsor for the London Triathlon, Mazda has gone the extra mile to demonstrate its commitment to triathlon by entering a team in this year’s event comprised of Mazd

The Mazda London Triathlon: British Athletes Find More Success at Home

There were some fantastic results at the Mazda London Triathlon for British athletes. The pick of the British bunch was Julie Dibens, who won the Female Elite race in a time of 1:59:03.